Job Description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. Who We Are At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 23 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, San Francisco, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve. We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow! The PPC Specialist is responsible for the execution, optimization, and management of PPC campaigns run through Google Ads across all of Bonneville, including Search, YouTube, & Mobile App promotion, to enable the delivery of impactful results for Bonneville’s clients. We are looking for someone who can maintain a laser-like focus on setting and achieving high-level results while still possessing a detailed and analytic mindset to provide unique and compelling insights. Note: Work configurations are subject to change based on business needs and at company discretion. This position is a hybrid role; we require the employee to work at our local market site one day per month. Specific hybrid schedules will be determined based on business needs and evaluated by managers and senior management. What You Will Do: Primary job duties will include, but are not limited to: Build, launch, and optimize multiple PPC campaigns. Perform day-to-day campaign activities for enterprise-level Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc. Conduct in-depth keyword research and planning (discovery and expansion). Ongoing keyword evaluation and optimization using auction insights, negative keyword lists, and ROI metrics. Set up tracking and goals for campaigns utilizing Google Tag Manager, GA4, and possibly outside CRM. Track KPIs to assess performance, identify issues, and produce reports for management (e.g., dashboards). Regularly monitor industry trends to determine changes in customer behavior and adjust strategies to capture market demand. Collaborate with other markets and teams to ensure campaign goals and expectations are met, and strategies are aligned. Work closely with other PPC Specialists for recommendations and campaign optimizations. Skills and Experience We Are Looking For: At least 2+ years of PPC marketing experience with Google Ads campaign types such as Pmax, Search, Display, Video, and Shopping. Google LSA experience is a plus. Google Ads API script experience and Google Betas experience are a plus. At least 2+ years of Microsoft Advertising (Bing Ads) experience. Proven expertise with CRO related to landing pages for campaign optimization and remarketing strategies. Experience with marketing tools such as Google Ads Editor, Microsoft Ads Editor, Google Analytics, Google Keyword Planner, Google Tag Manager, etc. Strong analytical skills, with the ability to take direction, learn new skills, problem-solve, and pay close attention to detail. Ability to analyze campaign performance metrics, identify trends, and make data-driven decisions. A self-driven, reliable problem solver who can work independently and in a team, with strong communication skills. Positive, flexible, and well-organized to thrive in a fast-paced environment and meet challenging deadlines. Keeping up with industry trends, algorithm changes, and new features within Google Ads and paid ad space. Google Ads Certified is required. Google Analytics Certification is a plus. SEO knowledge is a plus, especially understanding how SEO impacts paid search campaigns and coordinating organic and paid strategies. Physical Demands: Effective communication through oral and written means. Manual dexterity and fine motor skills to operate office equipment and computers for extended periods. Ability to sit and/or stand for long periods. Compensation Range: $46,350 - $67,000 Salary will be based on education, experience, knowledge, skills, and abilities, along with benchmarks. This role is eligible for quarterly bonuses based on performance and metrics. What We Offer You: Check Out Our Bonneville Benefits! Employees can enjoy a broad benefits package, including: Comprehensive medical, dental, and vision coverage with no wait period. 401(k) plan with company match and employer-funded retirement account, both fully vested from day one. Paid leave for new parents under Medical Maternity (8 weeks) and Parental Leave (8 weeks). Tuition reimbursement opportunities. Paid time off for vacation (120 hours/year), sick leave (80 hours/year), and 12 paid holidays. Volunteer leave (40 hours/year). Employee Assistance Program (EAP). Access to free financial planning services. Matching contributions to charitable organizations after one year. Opportunities for growth and development. A team culture that values teamwork, fun, and collaboration. Bonneville is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or other protected characteristics. Minority, female, disability, PWDNET, and veteran applicants are encouraged to apply. #J-18808-Ljbffr Deseret Management Corporation

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